Authenticity is out.
In an attempt to go viral – to shock – people have started outright lying to us to get likes and views. And it’s becoming obvious. We knew that social media paints a version of reality with influencers and beauty experts and cripto-geniuses but not the videos! Not the “honest reactions”! I thought at least those would remain honest. Now I scroll through a reel, see that it’s fake and move on. I see these reels getting thousands of likes. And worst, they have actual people in comments engaging with the video events as if it actually happened the way they filmed it. But it didn’t.
The other day, a CEO on LinkedIn posted about making his company fully remote and this decision has been solidified because one day he had to accompany his father to an appointment and decided to make a day of it. Let’s be honest. Is that what happened? Would he accept this outright declaration of abandonment of work and just “make a day” of it from his employees? Especially at this time when a majority of his CEO peers are pedaling back their initial thoughts on remote work? No. That’s not what happened. He probably planned to take the day with his father anyways, alerted his team that he might be offline, then filmed it to get content to post later. This one was obvious. But he got more than 10k likes on the post and potentially more views on the video he made. I didn’t check.
I think authenticity is going to be the real problem of the ‘tech-powered’ future. Not artificial intelligence but humans being authentic to each other, our experiences, and ourselves. No imitations. No pretends.